"It's crazy how you can go from being Joe Blow," West begins his rap, "to everybody on your dick—no homo." , to those unfamiliar with the term, is a phrase added to statements in order to rid them of possible homosexual double-entendre.("You've got beautiful balls," you tell your friend at the bocce game—"no homo.") began life as East Harlem slang in the early '90s, and in the early aughts it entered the hip-hop lexicon via the Harlem rapper Cam'ron and his Diplomats crew.The video starts with a roving fan camera scanning the crowd for embracing couples to feature on the big screen.However, the camera readjusts the frame, to focus not so much on traditional male/female couples, but on same sex couples, families, peoples of different races, religions, genders, sexualities, abilities and ages.The real-life people featured in the spot include Special Olympians who are best friends, a multiracial family, and an Orlando Pulse shooting survivor and her girlfriend.
She was also a cop in New York for eleven years before becoming a coroner.
It encourages people to visit the "Love Has No Labels" website to learn about ways to reduce bias, including taking a quiz to help re-examine their own bias.
In addition to the online video, the integrated campaign includes television spots and digital banners.
West's call for tolerance remains the highest-profile rebuke of gay-bashing that hip-hop has seen.
But old habits die hard, and last week, West amended his position somewhat on "Run This Town," a new Jay-Z single on which the Chicago rapper is a featured guest.